Lesser Known Social Media Platforms That One Should Not Ignore

OZAP Creative Labs - June 20, 2018
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Facebook, Twitter, LinkedIn, Instagram, YouTube, Snapchat and Pinterest – almost all the millennials are either active on these platforms or are aware of its presence in the online world. While these 7 -8 platforms are booming and have millions of daily active users, there are some lesser known social media platforms that are steadily on the rise or have been around doing well with their niche audiences. Some of these lesser known platforms that one should not ignore are listed below in no particular order:


1) Medium:

It's a blogging platform where one can read, write and share longform content or articles. It’s an ideal platform for anyone who wants to publish original content and establish themselves as an authority with respect to specific subjects. What makes it unique is that users get to see content and just that. There are no advertisements allowed and people get to read articles that provide value on clear distraction free web pages which is quite refreshing. Developed and launched in 2012 by Evan Williams who also co-founded Twitter, this platform is slowly on the rise.


2) ‎Musical.ly:

A video community app running since 2014 with its headquarters in Shanghai, China. The app lets users post 15 to 60 second long homemade videos with soundtracks that you can pick as the background. Similar to Snapchat and Instagram, the app lets you add filters and you also get the functionality of speeding up or slowing down your videos. The platform currently has over 200 million users and the ability to share this platform’s content across other social media platforms has only added to its success.


3) Reddit:

Founded in 2005 and known as the front page of the internet, Reddit is the brainchild of Steve Huffman and Alexis Ohanian. It’s a social news and entertainment website where members can put up content in the form of links, text posts or images that get organised into “Subreddits” or boards that are based ontopics. Once you put up content, other users either upvote or downvote your content which determines the rank and position of your content on their pages. Even though it is one of the most potent social media platforms with a good community, it has a lot of rules and guidelines that need to be followed.


4) Quora:

As their tagline suggests, it’s a place to share knowledge and better understand the world. Founded in 2009 by former Facebook employees Adam D’Angelo and Charlie Cheever, it’s a question answer platform where the community members can upvote, downvote and/orsuggest edits to answers posted by fellow users thereby providing the “best answer” to any question asked. It’s a wonderful community based platform where people from different worlds can answer the very same question thereby providing different points of view.


5) Tumblr:

Tumblr is a social networking site that is built such that it contains each of the best features of blogging, microblogging and other social community platforms. Formed by David Karp in the year 2007, it is one of the most easy to use platform that has been created.There are over 397 million blogs on this platform and users can post content that includes but is not limited to stories, photographs, GIFs, videos and links on their blog.The other advantage this platform has over others is the ability to manage the appearance of your individual blog. There are tons of free as well as premium themes available to customise and match your needs. With that, we would like to conclude this blog post. Please do feel free to put in your thoughts or mention a few more social media platforms in the comments section below.



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